Superdry - About the Brand

Superdry Glasses and Sunglasses

Superdry sports prescription eyewear and clothing brand logoInspired by a trip to Tokyo in 2003, Superdry fuses design influencesSuperdry sports prescription eyewear and clothing brand from Japanese graphics and vintage Americana, with the values of British tailoring.

The result – unique urban clothing and eyewear, with incredible branding and an unrivalled level of detailing.  Such distinctiveness has gained the brand exclusive appeal, as well as an international celebrity following.

Latest From Eyekit

22nd Oct

Get your PPE VAT FREE until 31/10

The government has taken tax off PPE until 31 October 2020 so all our PPE eyewear is VAT FREE. 7 Options available Read More
Get your PPE VAT FREE until 31/10
10th Oct

Struggling to See When Driving?

Low Sun/ Low Light From Summer to Autumn to Winter, 2 of the... Click Here
25th Sep


Feeling like you want to do more for this environment and save... Click Here
21st Aug

EYEKIT'S TOP 5 Features To Look For In Your Cycling Sunglasses

Choosing eyewear for any sport can seem like an insurmountable task. On... Click Here
30th Aug

Nike Vaporwing Elite R - Streamlining for success

Nike Vaporwing Elite R Sunglasses fuse the newest advances in lens materials... Click Here