Superdry - About the Brand

Superdry Glasses and Sunglasses

Superdry sports prescription eyewear and clothing brand logoInspired by a trip to Tokyo in 2003, Superdry fuses design influencesSuperdry sports prescription eyewear and clothing brand from Japanese graphics and vintage Americana, with the values of British tailoring.

The result – unique urban clothing and eyewear, with incredible branding and an unrivalled level of detailing.  Such distinctiveness has gained the brand exclusive appeal, as well as an international celebrity following.

Latest From Eyekit

23rd Jul

FOGGING...FUNNY YOU SHOULD MASK?

We are all dealing with the fall out of the world wide corona-pocalyse and after a long lockdown we are all back entering the new world armed with hand sanitiser... Read More
FOGGING...FUNNY YOU SHOULD MASK?
23rd Apr

NHS/ Medical Frontline Work Prescription Safety Eyewear for Coronavirus / COVID 19

Due to a high response in enquiries to our last blog we... Click Here
31st Mar

COVID 19 UPDATE and INFO

Changes we've made and how they relate to you  COVID 19 is... Click Here
14th Feb

THE NEXT GENERATION IS FINALLY HERE

Transitions have been our tried and tested go to photochromic on the... Click Here
13th Jan

POLAROID X LOVE ISLAND

I’VE GOT A TEXT! Love Island is back, with a twist... Click Here