SPY - About the Brand
SPY Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY brand was born. The Cross, a symbol commonly used to denote faith, is for SPY a signal rather than a symbol. Representing their unique position as a nexus entity immersed in Board sports, Motor sports, Fashion and Culture.
SPY’s existence from day 1 involved a constant evolution of the relationship between material, function and design, and to this day the brand’s DNA underscores an obsession with progressing the quality of experience, of taking it all in, of having fun while doing things that a lot of people think are crazy. Within this craziness lies the genius of the SPY brand, its athletes and designers.
SPY continues to place itself at the intersection of retro-futuristic design and optical innovation, while at the same time feeling its identity through the iconic minds, bodies and vision of the world’s most creative and inspiring athletes, as well as its athletically-inspired creativity. SPY is the Brand that invites the world to “Live Thru Our Lens.”