Maui Jim - About the Brand

Maui Jim Sunglasses

Maui Jim Sunglasses LogoMaui Jim got it’s start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, Maui Jim engineered the revolutionary PolarizedPlus2 lens. Incorporated into seven new sunglass styles, their Classic Collection was introduced. Maui Jim now offer over 125 styles of sunglasses, 100% of which are polarised and protect from 1005 of UVA and UVB rays. 

Maui Jim’s Philosophy

Inspired by the beauty and culture of Maui, their mission is to spread aloha through vivid colour clarity and detail.

For those who appreciate the sun, Maui Jim provides more vibrant colours of the world while protecting your eyes from the harsh effects of glare and harmful rays.

Maui Jim make your life brighter so you see the colours of your world at their best and always feel confident in your style.

Maui Jim believes colour and light are the keys to human experience. Their sunglasses show you its full spectrum, so you can see the world like you’ve never seen. 

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