Levi's - About the Brand
Levi's jeans are the original, authentic jeans, invented in 1873 by Levi Strauss & Co. The Levi's brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's jeans have become one of the most recognisable and widely imitated clothing in the world, capturing the imagination and loyalty of generations of diverse individuals in over 110 countries.
Today, the Levi's brand portfolio continues to evolve through relentless innovation and a know-how that is unparalleled in the industry. Their aspiration is to create outstanding denim jeans, casual clothing and accessories that allow individuals to express their personality. Within Levi's portfolio of access
ories they have developed a great range of sunglasses that are as durable as thier jeans!
Designed for trend and brand aware men and women, their eyewear reflect classic, contemporary and on-trend styles. They contain original Levi's tones: black, navy, white and Levi's red.